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Brand's iconic "Take Me Away" tag line featured in new ad campaign.
March 10, 2014
By: Christine Esposito
Editor-in-Chief
Parfums de Coeur is expanding the Calgon line with two new scents, beauty bar soap products, and a revamped package design. The company also plans to unveilsa Calgon national advertising print campaign that uses the brand’s iconic tagline, “Take Me Away!”. Two new flavors, Lavender Vanilla and Spring Cherry Blossom, will be added to all products in the Calgon lineup – Body Mist, Body Cream, Body Wash, Bubble Bath and Bath Beads. Calgon will launch Beauty Bar Soaps, which will be av...
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